Staples ® was really on to something when they changed their marketing to reflect a concept that millions of us could relate to. The “easy” button, isn’t that a novel idea? Now if I could just carry around a never-ending supply of them and apply them as needed, to any situation, person, assignment…well, you get where I’m going. So I decided that this had to be more than a notion or selling point to drive customers into stores.
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